TNP Radio Theatre

In April of 1950, The Camel Screen Guild Theater treated radio audiences to "The Cowboy and the Lady" - a romantic comedy adapted from the 1938 film starring Gary Cooper and Merle Oberon. Like many shows of the golden age of radio, it featured Hollywood voices spinning a tale of love, laughter, and culture clash between a high-society lady and a rodeo cowboy. But just as famous as the stories were the sponsors who kept the microphones humming.

On that night, Camel cigarettes were the real scene-stealers. The announcer confidently proclaimed, “In a coast-to-coast test of hundreds of people who smoked only Camels for thirty days, not one single case of throat irritation was reported! Test Camels in your T-Zone—T for taste, T for throat—and see how mild a cigarette can be.” Later, as if to prove it, he told listeners that people whose voices were their fortune—opera stars, sportscasters, comedians—swore by Camels. And to top it all off, he closed the show with this gem: “According to a survey of over one hundred thirteen thousand doctors, more doctors smoke Camels than any other cigarette!”

Hearing those claims today might make us chuckle—and cough a little too –but they’re a colorful reminder of the era. And the play itself? Still as funny, romantic, and full of charm as it was back then. So light up your imagination (and only your imagination, please) and enjoy "The Cowboy and the Lady!"

This audio file was recorded, mixed, and mastered by Michael Troop. All music and sound effects were obtained through a special license from pond5.com and may not be copied or reproduced for any reason.

This radio adaptation is inspired by the 1938 motion picture The Cowboy and the Lady.

This performance is presented as a historical recreation of a classic radio broadcast. All rights to the original script and characters remain with their respective copyright holders. This production is non-commercial and for educational and entertainment purposes only.